Limitd was created to “seek out the best emerging art and photography and offer it in limited editions, at affordable prices.”
When I was approached by the founders of this exciting new company, my brief was to design a strong, memorable, yet universally accessible identity for their business.
The custom logotype portrays a fresh and friendly brand and was inspired by both vintage camera logos and a resemblance of an artist’s own signature. Limitd’s focus is helping to strengthen the reputation of new talent, so the artist’s signature is an important and fitting visual element.
The project was featured on
“We were looking for a brand that was organic and natural with a tight deadline due to our imminent website launch. Dan’s handwritten lettering examples instantly grabbed our attention. He carefully created so many different design options after all our feedback. Dan worked closely with us through every step, which eventually distilled into a fantastic design we were really pleased with.”
– Barry Mitchell, Limitd Co-Founder
There is also an accompanying visual system — a geometric pattern inspired by the angle of pictures hanging on a wall. This imagery reflects the variety and striking quality of prints available from Limitd.
The final stage of the project required Limitd’s visual identity to be rolled out onto packaging for the prints. This included custom rubber stamps and labels.
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